Raw Materials

Sourcing more sustainable, independently labelled raw materials has become a strategic choice for leading brands, retailers, and manufacturers seeking to reduce the environmental footprint of their consumer products and reduce exposure to environmental and social risks within the supply chain.
Programmes such as the UN Fashion Industry Charter for Climate Action and the Ellen MacArthur Foundation’s Circular Economy programme are driving the demand for more sustainable raw materials. RESET has been working with customers to identify and expand procurement of more sustainable raw materials, leverage life cycle assessment to benchmark and communicate these benefits to consumers, and support decision making within companies about raw materials options.


RESET worked with value retailer Kmart Australia to review its raw materials inventory and develop procurement targets for its own-brand raw materials. This resulted in procurement commitments on a range of materials, such as a 100% commitment to sustainable cotton by 2020. Within two years Kmart had moved to 90% sustainable cotton sourcing. RESET’s work also resulted in a target to use 50% recycled polyester in own-brand products by 2025. Targets for wood and cocoa were also set.
Lee Jeans
RESET worked with Lee Jeans to conduct life cycle carbon and water footprinting for the ‘Lee Rethink’ range. A shift to using more sustainable raw materials– such as BCI Cotton and recycled polyester fibres– and sustainable manufacturing techniques dramatically reduced the footprint of selected denim products by 30-50%.

RESET CEO Liam Salter appears in Lee’s corporate video.