Action Planning Through Marginal Abatement Cost Curve (MAC Curve)

The first paper in our white paper series, 'A Stitch in Time: Decarbonizing the Apparel Industry', introduces the Marginal Abatement Cost Curve (MAC Curve), a tool that helps brands prioritize and plan GHG emission reduction measures, cost-effectively. To illustrate its use, we present a case study of our action planning project with a large American outdoor apparel and equipment brand.