At RESET, our central focus is equipping our clients with the latest in decarbonization knowledge and expertise. In our most recent white paper series, A Stitch in Time: Decarbonizing the Apparel Industry, we leverage our longstanding experience in the apparel industry to provide insights into how brands can make meaningful carbon reductions beyond supplier engagement. By looking at recent RESET projects, the series will shed light on the various strategies, tools and concepts that apparel companies can consider for achieving decarbonization at scale.
In this first edition of the series, we will be looking at the Marginal Abatement Cost Curve (MAC Curve), a valuable tool in the field of environmental economics and policy that illustrates the cost-effectiveness of different measures to reduce greenhouse gas (GHG) emissions. Companies have much to gain from its application; it helps greatly in planning and prioritizing suppliers’ emission reduction measures, enables better resources allocation, and optimizes the funds for decarbonization.
The benefits are clear — but how do our clients put the MAC Curve to use? To demonstrate its function and wide-reaching potential, we’ve delved in to our action planning project with a large American outdoor apparel and equipment consumer cooperative — click here to download the full white paper.