Welcome to our new website. After 9 years in business we needed not just a new website but also an updated perspective. Our old mission, developed in 2009, was focused on the idea that companies could reduce their footprints commercially. We were trying to address the widespread perception in many Asian countries that environmental issues were either costly or optional for business. We were also concerned that our customers avoid the trap of seeing environmental management as a public relations exercise, a trait particularly common in our home market of Hong Kong.
By 2017 however a couple of things have changed. For starters, the situation on our planet has worsened. Carbon emissions, water use, waste production, water and air quality – most of the time in Asia, these numbers continue to get worse. With climate change we are already seeing large scale and in all likelihood irreversible damage such as coral bleaching, which will have severe impacts for ecosystems and the societies that rely on them.
The context of tipping points and irreversibility is important. Corporate footprint reductions are fine, but if they don’t happen quickly enough then they run the risk of masking the extent of the problem. An advisory business such as RESET is negligent if we do not explain this context to our customers honestly.
At RESET Carbon we are on a mission to help business do its part in solving the environmental crisis by making meaningful reductions in their carbon, water, and waste footprint.
Secondly, there is a sense of an accelerating availability of solutions and a hope that many of these issues can be fixed in time to prevent future crises. For example, RESET’s numbers consistently show that 30-50% carbon reductions can be achieved by our customers within the next 10-15 years, affordably and with current technology, particularly if we take into account the rapid rise in the availability of renewables. This aligns with what science is telling us needs to be done to stay below 2 degrees. New programmes such as the Science Based Target Initiative and the Higg Index FEM have the capability to engage businesses in Asia at scale with new thinking on sustainability.
So there is a lot to play for. And also an opportunity for RESET to share our experiences and learnings and give our teams an opportunity to participate more actively in broader market discussions and the development of new ideas and solutions.
The new website, and in particular the case studies and blog content to follow, marks our first step in this direction. I hope you find it interesting and we look forward to engaging with you.